Before turning on high-budget Facebook, Instagram, or TikTok ads in Pakistan, every second spent reviewing your checkout flow can save thousands of rupees in wasted ad spend.
Use this definitive 25-point checklist engineered specifically for the Pakistani e-commerce landscape to ensure maximum order completion and minimal cart abandonment.
1. Mobile Speed & User Experience (UX)
Sub-2.5s Mobile Load Time: Tested on real 4G networks (Jazz, Zong) via Google PageSpeed Insights.
WebP Compressed Hero Banners: Banners under 150KB to prevent mobile browser freezing.
Sticky "Add to Cart" / "Order on WhatsApp" Bar: Visible as users scroll long mobile product descriptions.
Prominent Search Bar & Category Filters: Clear price and variant filters.
2. Checkout, COD & Payment Gateways
1-Click Cash on Delivery: Enabled as default payment option without requiring account creation.
Pakistan City Dropdown Autocomplete: Prevents buyers from misspelling delivery cities.
Test Order Completed: Placed and canceled a real test order to verify email/SMS order confirmations.
Manual Bank & EasyPaisa Details: Clear account numbers and WhatsApp screenshot upload instructions displayed on thank-you page.
3. Shipping Rules & Policy Setup
Dispatch Verification Protocol: WhatsApp order confirmation flow ready before packing shipments.
Shipping Rate Rules Configured: Flat shipping or "Free Shipping on orders above threshold" clearly advertised.
Return & Exchange Policy Page: Clear policy explaining how defective items are replaced.
4. Tracking Pixels & Analytics
Meta Pixel & Conversions API: Verified firing for PageView, ViewContent, AddToCart, and Purchase events.
Google Analytics 4 (GA4): Tracking traffic sources and e-commerce revenue accurately.
TikTok Pixel: Configured if running TikTok spark ads or creator collaborations.